Post by account_disabled on Dec 20, 2023 12:00:45 GMT 1
A delicate psychological relationship with the face on the screen as well as the underlying mechanisms of TikTok both play major roles in moving users to buy something they see in their feeds. Source credibility Videobased platforms like TikTok and Instagram have tremendously changed the way that we consumers make our purchasing decisions says Valeria Penttinen assistant professor in marketing at.
Northen Illinois University US. Crucially these platforms offer users unprecedented exposure to products and services as they consume large volumes of content in such short spans of time. There are a few elements that move users to hop Mobile App Development Service onto creators endorsements. At the core of this say experts is source credibility. People are the products on screen if they perceive a creator as competent and credible.
Users look to creators to have a fit with the product or service as a badge of authenticity says Angeline Scheinbaum associate professor of marketing at Clemson Universitys Wilbur O and Ann Powers College of Business in South Carolina US. Short demonstrative videos on TikTok such as this one showing cleaning supplies can be effective to drive purchases Credit cleaningaddict .
Northen Illinois University US. Crucially these platforms offer users unprecedented exposure to products and services as they consume large volumes of content in such short spans of time. There are a few elements that move users to hop Mobile App Development Service onto creators endorsements. At the core of this say experts is source credibility. People are the products on screen if they perceive a creator as competent and credible.
Users look to creators to have a fit with the product or service as a badge of authenticity says Angeline Scheinbaum associate professor of marketing at Clemson Universitys Wilbur O and Ann Powers College of Business in South Carolina US. Short demonstrative videos on TikTok such as this one showing cleaning supplies can be effective to drive purchases Credit cleaningaddict .
