Post by bapp1207 on Mar 16, 2024 2:21:47 GMT 1
Remove temptation Calling all people guilty of checking their emails at ridiculousHow to successfully conduct a social media audit When starting a social media campaign you have two choices work with what youve got or start anew. It can be difficult to know whats working and what isnt when it comes to your strategy. The best way to follow up on a social media strategy is to perform a social media audit. This is a process where you review your current social media strategy to see whats working and what isnt. You can perform audits as often as you like with monthly or quarterly audits being the most common. The more audits you complete the easier the process is.
Follow these steps to perform your own perfect audit and getting the most out of your social media strategy. Step Create a social media audit spreadsheet Conducting a social media audit starts with organisation. The easiest way to collect all the information you need is in a spreadsheet. You can easily find free templates online or create your own. The basics you need for your audit spr ASB Directory eadsheet are Profile Information username URL etc. Audience demographics Publishing metrics how much of each content type you are posting Engagement rates Channel specific metrics for each social platform auditing For eachbe sure to include the percentage change from the previous month or previous audit.
To make the spreadsheet easier to read have a summary page with individual tabs for each social platform you want to investigate. The metrics will be different for each platform so alter your spreadsheet accordingly. Step Check that your branding is consistent Now that youve found all of your accounts its time to check that they all reflect your branding. Go through every account and make sure that its recognisably you and not someone elses account that has the same name. This also makes your brand trustworthy online. Your followers will want to know that theyre really following you and not a fake or unofficial.
Follow these steps to perform your own perfect audit and getting the most out of your social media strategy. Step Create a social media audit spreadsheet Conducting a social media audit starts with organisation. The easiest way to collect all the information you need is in a spreadsheet. You can easily find free templates online or create your own. The basics you need for your audit spr ASB Directory eadsheet are Profile Information username URL etc. Audience demographics Publishing metrics how much of each content type you are posting Engagement rates Channel specific metrics for each social platform auditing For eachbe sure to include the percentage change from the previous month or previous audit.
To make the spreadsheet easier to read have a summary page with individual tabs for each social platform you want to investigate. The metrics will be different for each platform so alter your spreadsheet accordingly. Step Check that your branding is consistent Now that youve found all of your accounts its time to check that they all reflect your branding. Go through every account and make sure that its recognisably you and not someone elses account that has the same name. This also makes your brand trustworthy online. Your followers will want to know that theyre really following you and not a fake or unofficial.
